ASI, The Israel Sports Academy is a place from my imagination. I chose to express it through
a BRANDING BOOK.In the book you can find a diverse graphic layout, from the logo and characterization of sports to a home page on the Internet, to posters and more.
So, this is ASI. The Academy will be established in 2022 in the Arazim Valley in the Jerusalem Hills and will contain the colourfulness, cultural and human diversity that exists in this land, the Land of Israel.
In ASI we believe in the power of sports as a communication tool to create a common language.
A language that, if we speak it, can bring us closer together. Only together can we win.
Technique: markers, whiteout and cardboard. Basic materials for something so basic.
My Final Project at Bezalel Academy of Art & Design
ASI's Branding Book (48 cm x 68 cm)
Front and back cover (48 cm x 68 cm)
SPORTS DEPARTMENTS
In ASI, we train the future generation of athletes in Israel in the following sports:
Football, Judo, Tennis, Volleyball, Swimming, Basketball, Gymnastics and Track.
